YOUR IDEA IS AT THE CENTRE OF OUR BRAND DESIGN PROCESS

The process of creation, ideation and iteration of visual assets, for the purpose of advertisement, branding and other promotional activities, with the goal to improve a brand’s perception, visibility, and ultimately commercial success.
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IDEATE – We engage & Listen

Ideation provides both the fuel and the source material for creating your unique business story.

  • Ask questions and innovate with a strong focus on your users, their needs, and your insights about them

  • Step beyond the obvious solutions to increase the reason behind your potential solution

  • Bring together perspectives and strengths

  • Uncover unexpected areas of innovation

  • Create volume and variety in your innovation options

  • Get the obvious solutions out in the open and then get creative

opart research iconRESEARCH VIABILITY

An organised effort to gather information about target markets and customers: To get to know about them, starting with who they are. This is a crucial component of any business strategy. Understanding your competition will help you understand what you need, to have the winning edge.

op art create iconDESIGN THE LOGO

Your logo is your first brand asset

Logos can be images, texts, shapes, or a combination of the three that depict or signify the name and purpose of a business. A logo on its own is not a brand – but it is more than a symbol of identification. The logo tells a company’s story, by conveying your brand message in a symbolic way that helps to establish an emotional connection with your target audience.

The why of a logo
  • Makes a great first impression, which invites customers to interact with your brand
  • Helps you to create a brand identity
  • Gives your company a symbol through which people can better remember you
  • Distinguishes you from competitors
  • Fosters brand loyalty

opart brand management iconBRAND MANAGEMENT

Brand management is an analysis of how you want your brand to be perceived in the market, it is the ongoing process that ensures that the brand is perceived as planned to secure its objectives. 

We help you create a core team that will oversee and manage the brand integrity process inhouse.

op art brand trust iconBRAND TRUST

Your brand embodies the promise you make to your customers. Your brand promise unpins your ethos and business philosophy. Brand trust is something that happens over time, trust depends on interaction with your brand.  It reflects a consumer’s expectation that a product, service, or corporate behavior, matches the promises the your company has made.

op art corporate image iconDEVELOP THE CORPORATE IMAGE

Corporate identity, often abbreviated as “CI”, is both a corporate governance strategy and a brand communication protocol. The CI embodies the self-image of a company, and includes all strategic measures that contribute to the consistent messaging and dissemination of your brand inside your business and into the defined market.

op art user centric designDISCOVER YOUR TARGET AUDIENCE

A facet of user-centric design and marketing where we discover your target audience by creating a fictional character that represents a user type that might interact and make use of your business product or service offering.  We assist you with a process to discover who your target audience is and create  brand assets that speak to their needs.

op art value statement iconVALUE STATEMENT – YOUR BRAND PROMISE

A value proposition is part of a company’s overall marketing strategy. The value proposition provides a declaration of intent or a statement that introduces a company’s brand to consumers by telling them what the company stands for, how it operates, and why it deserves their business.

op art brand positioning iconPOSITIONING

Differentiator. The act of designing the company’s offering and image to occupy a distinctive place in the mind of the “target market”.

Brand positioning describes how a brand is different from its competitors – the “why” someone will choose your product or service over a competitors offering.

We believe in gaining a deep insight into our client’s business concept which enables us to  create identities and brand assets that are timeless and scalable. Your first Consultation is FREE so click the below link to start your journey with us.

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